Location, location, location! One of the first steps in developing a Flow House is to find a suitable site, but in this business bigger isn’t always better; not too big and not too small. The Flow House “sweet spot” is anywhere from 10,000 sq ft up to 20,000 sq ft of venue space with the latter being considered fairly large. You also need to consider room for parking, landscaping and ingress and egress, so a plot size of three to four acres should do the trick. The location needs to have traffic, be it footfall or a busy street, and ask yourself the question, “will a restaurant be successful here?” Many people think they can build a Flow House in an industrial area thinking, “if we build it, they will come.” This is not necessarily the case and instead, the mindset needs to be “where can I build it that gives great access to my clients and gets the word out to the masses.”
An ideal Flow House is one that finds the perfect balance between location, size and activities. The key with this concept has always been to combine complimentary revenue generators into one kick ass venue. It is a venue where the sum of the parts is greater than the whole and where each activity feeds off the next. Wave riding mixed with a surf shop, music mixed with great drinks and great food mixed with a relaxing environment where people can come in and escape to the beach.