KEY CONCEPTS
Skill vs. Thrill: Most water rides are thrill based rides. No skill is required and no reward or accomplishment is earned. The more you ride a thrill based ride, the less thrilling it becomes – this is called thrill fatigue. FlowRider Inc’s skill based rides are the antidote to thrill fatigue. The adrenaline rush of successful challenges met, inspires riders to achieve a never ending cycle of skill based reward, thereby increasing visitation and loyalty.
The FlowRider focuses on the end-user and their individual sporting pursuits. The three fastest-growing sports – surfing, skateboarding and snowboarding – are all board sports. Through the invention of the FlowRider and its patented sheet wave technology, FlowRider Inc has pioneered the creation of the ultimate cross-platform board sport of “Flowboarding.” Flowboarding is a sport that appeals to all board sport participants, along with other Xtreme sport enthusiasts.
Desire for Experiences: Consumers and sports enthusiasts worldwide want an “experience.” They want to be challenged. FlowRider sheet waves afford riders the opportunity to learn a variety of board sport skills while enjoying a great core strengthening workout.
Pervasive Influence of Surf Culture: With its own language, fashion, music, art, film and lifestyle, the pull of surfing transcends geographies, economies and religions. The FlowRider captures surfing’s allure and engenders an emotional appeal to consumers worldwide.
Rise of Social Media: It’s almost as fun to watch as it is to ride yourself. This shared social phenomenon makes the FlowRider the perfect setting for photos, live video streams, and riders first hand blogging about their experience with flowboarding and Flow House. Uploads, shares, and postings of photos and video on various social media sites generate product awareness while promoting the sport of flowboarding and the Flow House ideology.
Market Differentiator: Our sheet waves give you the competitive advantage! We once posed the following question to Royal Caribbean International – “Why did you install 7 FlowRider’s on 5 of your biggest ships?” The answer was simple – “We wanted something to set us apart from our competitors and the FlowRider did just that.” Since that day 4 year ago, they have ordered 10 more!! This is a fairly common response to the question of “Why a FlowRider?”
Seeing people surf a perfect wave, only feet away from a crowd of enthusiastic spectators, is the motive that drives our customers. Our sheet waves are dynamic, exciting and visually spectacular, and they break the mold of what you normally see in these kinds of facilities. They generate media and public awareness and give you the “wow” factor that creates a memorable experience. Simply put, our rides set you (and us!) apart from the competition.
Our products are prominently featured; Royal Caribbean Intl, Great Wolf Lodge, Kalahari Resorts, OCT. East, Sunway Lagoon, Yas Island Waterpark, Six Flags, Wave House Sentosa, Flow House Bangkok, and many more.
